Origins

A visual refresh at full speed.

A focused production format designed for artists, brands and cultural projects that need premium visual content, looking to create months of content in a single production.

One shoot day. One clear direction. A complete content library ready to deploy.

Most brands and artists run 2-3 Origin plan per year

What You Get

Each sprint is a 3-week engagement delivering immediate, usable content.

01

Week 1 : Direction

→ 45 minute Brand clarity call
→ Visual moodboard aligned to your aesthetic 
→ Detailed shot list for production day

02

Week 2 : Production

→ 1 full production day (8 hours)
→ Product + lifestyle focus 

03

Week 3 : Delivery

→ 30-50 final assets
Organized by use case (e-commerce, social, web, print)
→ Basic usage guide (what to use where) 
→ 1 round of revision included

 

Timeframe:

3 weeks from kickoff to final delivery

 

Investment:

5000€ per race

 

Production costs for crew, talent, or locations are separate and depend on your needs.

This is for you if:

✓ You need fresh content quickly.

✓ Your current imagery no longer reflects your brand or project.

✓ You want months of content from a single production day.

✓ You value creative direction as much as execution.

✓ You need assets that work across multiple platforms and formats.

✓ You’re an artist, brand, agency or cultural project looking for premium visuals without committing to a full campaign production.

This is NOT for you if:

✗ You’re looking for a cheap and low-cost content day.

✗ You need hundreds or thousands of images with minimal editing.

✗ You don’t have a clear objective for the content.

✗ You need a large-scale campaign involving multiple production days, extensive crews, or very complex logistics.

✗ You only need a handful of photographs

Ready for the Saga?

Origins™ is designed to create a premium content library in a single production cycle. Many realize they’re ready to build a complete visual system instead of running race by race. 

Saga™ is the answer. A high-touch, 4-6 weeks engagement that delivers : 

→ Full visual strategy and art direction deck

→ 2 production days 

→ 60-100 asset (ar. 90 days of content)

→ A cohesive campaign-level system your team can use for months

Starting at 12000€

The Process

01

You apply

Tell me about or your entity, what you’re working on, and when you need content.
I’ll review and respond within 48 hours. 

02

Discovery call

We’ll hop on a 20-minute call to align on timing, vision, and logistics.

03

Brand Clarity + Direction

Week 1: Clarity call, moodboard, and shot list development.

04

Production Day

Week 2: One full production day delivering 30–40 final assets.

05

Delivery + Debrief

Week 3: Organized assets delivered with a basic usage guide.
Optional: debrief call on how to deploy them.

Frequently Asked Questions

What's included in the 5000€ investment?

Visual direction, moodboarding, shot list development, one full production day (8 hours), 30–50 final edited assets, organized delivery, and one round of minor revisions.

Production costs for crew, talent, locations, props, or styling are separate and depend on your specific needs. I’ll provide a production estimate during our discovery call so there are no surprises.

3 weeks from kickoff to final delivery. Week 1 is planning and direction, Week 2 is production, Week 3 is editing and delivery.

Yes — one round of minor revisions is included (color adjustments, cropping, minor retouching). Major creative changes are locked in during the moodboard phase before production begins.

Most brands run a Origins plan 2–3 times per year — typically when launching a new season, collection, or campaign. After your 2nd sprint, we’ll talk about whether the Saga (the full buildout) makes more sense than continuing sprint-by-sprint.

No. Each Origin plan is a standalone engagement. You decide when you need the next one. Most brands space them every 4–6 months rather than running them monthly.

The Origins is tactical and immediate – you get 30–40 assets in 3 weeks, perfect for a specific launch or content refresh.

The Saga is strategic and comprehensive—it’s a 4–6 week intensive delivering 60–100 assets, full visual strategy, and a 90-day content system. It’s for brands ready to commit to building the entire visual foundation.

Most clients start with the Origins, then move to the Saga once they’ve experienced the work and are ready for the full commitment.

Yes, very often for the right projects!

Occasionally I can expedite timelines for an additional rush fee, but 3 weeks is the standard to ensure quality. 

I’ll review your application within 48 hours. If it looks like a good fit, I’ll send you a Calendly link to book a call. If it’s not the right fit, I’ll let you know and may suggest alternatives.

Apply for the Origins

For elevated brands, artist and industries ready to close the gap between their product quality and their visuals.
LIMITED AVAILABILITY.

URBAN MYTHOLOGY IS A CREATIVE COMPANY BASED IN FRANCE.

UM IS OPERATING AT THE INTERSECTION OF IMAGE, MUSIC AND BRAND CULTURE. 
WE PROVIDE CREATIVE DIRECTION, FILM, PHOTOGRAPHY AND STRATEGIC CONSULTING.

WE ALSO OFFER FULL PRODUCTION SERVICES TO OUR CLIENTS WHEN REQUIRED. 

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Clients

100 Femmes de Culture, À Gauche de la Lune, Arachnée Production, Back in the Dayz, Because Music, Booba, Calypso Rose, Cellar, Cenzo, Colors*Studios, Cutback Live, Demain Pias, Diesel, Disney, FISA, France Télévisions, G1 Productions, J.C. Lattès, Jolimoi, Julien Lieb, Justice, Levi’s, Lorenzo, Marvel, Mediawan, Nike, Orelsan, Oxmo Puccino, QLF, Sinfonia Pop Orchestra, Sofiane Pamart, Sony Music, Star Academy, Star Wars, Universal Music, Wagram Music.

Please wright at 

info@u-m.tv

UM is always open to new open opportunities & collaborations. If you have a project, you can send your proposal and include the necessary information.

If you’re a journalist or a student and need more info about UM, we invite you to consult this website, which should answer most of your questions. If not, please do not hesitate to contact us. 

If you would like UM to take part in speeches and conferences, please send us your request.
Cédric or a member of the team will get back to you.